Irish Financial Review

Vodafone admits error, grants refund in marketing blooper

Vodafone were tripped up on one their own marketing promotions recently when even they could not tell what a Vodafone number means these days.

Marketing message was misleading

It all began with a weekend phone call. Vodafone had sent one of its regular SMS marketing messages offering ‘free weekend calls and texts to any Vodafone number’.

An unfortunate customer thought this meant any 087 number…after all,  this is the prefix which is granted by Vodafone.

Taking advantage of the offer, the customer made a 30 minute call to later discover that instead of its costing zero, it instead cost a whopping €10.

It turned out that while the other party retained their 087 prefix, they had migrated to another service provider.

It was then the Irish Financial Review was contacted to look into the matter.

Only after a long persistence of asking Vodafone to actually define a Vodafone number did the mobile phone giant admit they could not. The SMS promoting ‘free weekends’ was misleading.  Vodafone quickly conceded their error and offered a generous credit in return…a peace offering which was warmly welcomed.

The lesson here: check your credit before and after calls and if you call ‘any Vodafone number’, you could just be calling your way to a nice credit…if you are prepared to fight your case.

A brief history of money

When we think of money, most people probably automatically think of the Euro notes and coins that they use on a daily basis.

But the concept of money has been in existence for thousands of years. While some people think that money replaced barter at some point, this is not entirely accurate. Money and currency is defined as that which serves as:

  1. A unit of account
  2. A store of value
  3. A medium of exchange

Today, societies all over the world use money as all three and commerce within countries rely on local currency to allow trade in both goods and services to take place.

However, since pre-Christian times, money has evolved as a medium of exchange. In some societies, people used salt, shells and even grain as a means of trade.

4,000 years BC, ancient Egyptians used various metals as a basis for trade, these included Gold as well as Silver.

The first known ruler that used pre-set weights for the use of money was the ruler Pheidon, ruler from Argos, Greece.

Following this, the first known money to carry official stamps originated from ancient Greeece…it is ironic that it is also Greece where the Euro today faces one of its greatest challenges.

Throughout the ages, money continued to evolve with more and more complex versions of it being introduced by Governments and traders.

In the middle ages, Italian traders used a variant of money in the form of trade bills of exchange  in place of carrying precious metals with them between towns.

In the 12th Century, the English monarchy issued wooden sticks that came to serve as a form of early currency.

But, it was not until the 1600’s that the development of the modern day currency began to take shape where traders would deposit their gold with London goldsmiths for safe keeping and were issued with a certificate in return. Certificates were issued on the basis that depositors would be repaid their gold on demand…in other words, when they presented their original deposit certificate with the goldsmith.

Money and gold remained linked right up to the middle of the last Century when governments decided that the link could no longer be supported and abandoned the so-called gold standard.

Today, the money you carry in your pocket is based on trust in the Government (or bank) that backs it. In terms of the Euro, we assume that the value of the €20 will buy us €20 worth of goods an services, which it does as any trader is more than happy to accept it as payment for a new CD…or whatever you wish to buy.

So, next time you head out on the town, think of that money in your pocket as part of a long history of world trade.

Written by Frank Conway.

Pension planning more important than ever

Planning for retirement continues to be a focal point of Governments all over the EU and here in Ireland we are not immune from the discussion.

When the concept of a state pension was first introduced in Germany under Otto vonBismark, they were done on the basis that few were likely to qualify for them and as a means of neutralising radical socialist movements at the time. That was the late 1880’s.

Accessing vonBismark’s state funded pension was heavily conditioned on age, vonBismark craftily set the age well beyond the majority of citizens under his rule. While groundbreaking in his social responsibility, Bismarck was also no fool. He clearly understood the link between the health of the state finances and the consequences if too many citizens suddenly had access to his new pension plan.

Since the time of vonBismark, societies all over Europe have continued to support the concept of a public pension. However, the original philiosphy that state funded pensions be made available to just a select has been overwhelmingly reversed.

We all live longer now than our forefathers did in the late 1880’s. This is as a result of changes in lifestyles, medical advances, the type of work we do and so forth. Additionally, in all societies, retirements ages are set below the general life expectancy of many citizens.


But across the EU, there have also been significant societal shifts that now severely undermine how pensions work…and will work in the future. Some refer to the challenge as the ‘pensions timebomb’. It is a pretty apt description and one that everybody in Ireland needs to begin to pay a lot more attention to in the years ahead. The problem of course is the ratio of people that are in the workforce versus those in retirement.

Pensions work on a very simple premise: that there will be enough people working to pay for those in retirement. But with falling birth rates across EU as well as here in Ireland, the number of people working compared to those in retirement has been falling…and it has been falling fast!

Whether or not states will actually have sufficient financial means to continue funding pensions in the future is unknown. However, if the more modest case scenarios put forward by economists actually comes to pass, states will be forced to take radical steps. We have seen first-hand how Governments can mobilise when they are backed into difficult financial corners. An exploding time-bomb is likely to result in much more severe response.

The golden years of state and employer pensions, especially those that provide generous levels of income guarantee are truly over. Governments and companies are fast abandoning premium plans in favour of ones that require more contributions and more attention from employees.

But many Irish citizens fail to make any alternative pension arrangements other than what they contribute to the state by way of their taxes. For some, this can be as a result of personal financial situations where they may not have the financial means to do so. For others, it can be a matter of putting things on the long finger and for some; it is nothing more than a matter of neglect.

What sometimes becomes evident from only the briefest conversation is that the topic of pension planning can be confusing for many. Pensions and the topic of pension planning are too often dealt with as a stick, by those in authority and even by those in the pension industry itself.

Last year, the decision of this Government to raid the private pension accounts of many did not help matters. It was a raid on the private pension accounts of private citizens and at a time that we need more people participating.

Pension planning at its simplest is very simple indeed. However, too often, the language used to describe them can often lead to confusion and even reluctance to engage.

At its simplest, pension planning should be done on a few basic rules:

  1. Start early. The sooner one begins with even a small pension plan, the better off they will be in retirement.
  2. Match your age to the risk. The younger you are, the more risk you can afford to take with your choice of pension arrangements. This works in the opposite was as one gets older. In fact, when nearing retirement, looks for as many secure options as possible. Having investment in cash is perhaps one of the most secure but not the best if inflation is high and yields on deposits are low.
  3. Diversify. In other words, do not put all your investments in one investment category or industry. In the 1990’s, a lot of people invested a majority (or all) their money in Xircom only to lose it when the stock tanked.

These are three of the basic rules of long term retirements planning.

There are lots of ways and means of how you invest your money and plan for retirement. One of the most popular is getting specialists to do a lot of the work for you. Pension brokers are a good example and typically, they work on the basis of advising on a range of options that cover issues such as the tax benefits of various pension options, qualifying rules (company directors can avail of more options than PAYE workers) as well as expected long-term returns from various investment classes. Brokers charge fees so check what those are and whether or not you are liable.

Pension brokers work with investment firms where your money is then placed according to your long-term retirement needs. This is the tricky part and one which you need to pay close attention to. Matching your retirement goals with the investment strategy under the direction of the broker, investment firm is what will largely determine how successful your retirement plan will be. Also, it is key that you understand what fees and charges will apply to your pension pot. It is not uncommon for fees and charges to exceed the actual returns generated from the investment strategy taken. This is not for a moment suggesting anything untoward, stock markets and other investments can go up and down, this is a feature in investment risk. But is important that you understand this and the level of fees your investment pot will be subject to before you part with your money.

That said, there are lots of great sites that provide a lot of invaluable pension information. The Citizens Information website, is one of the best. It covers much of what you will need to know on the high level pension information, including types and benefits.

It is also advisable to seek the qualified advice of a pensions broker that is well-established in the market place. When it comes to your pension and retirement planning needs, you are better off paying for good advice. In fact, you better off paying a good pension broker for their advice…whether or not you choose to let them manage your money afterwards is up to you.

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